We started Brand Management in late 2018 as a pilot program, during which we worked with select creators and influencers in varied spaces to test the waters while also mixing in Community Management services. We had no clear pricing structure just yet, our services varied, and we almost doubled as a remote assistant for our clients.
However, testing the waters during this time showed us one thing: Influencers and Creators love to have a go-to contact for their problems. Major social media platforms like YouTube and Instagram only offer this level of support to the 1% of creators at the top, and the alternative was asking other creators for advice or just posting about their questions on social media. However, when platforms like YouTube feel so much like “everyone for themselves”, it’s hard to trust the advice you receive from others. Many of these creators were already coming to Melon Development for help with their game servers, websites, and more. Naturally, along the way, we were offering advice for next steps for the channels and social media presence as questions came up, even if we were never specifically hired for that job.
“There was very clearly an interest in the space for advisory, recommendations, and support.
Starting today, I’m excited to announce the kick off of Brand & Social Development. With our site refresh and update, we’ve given Social the same attention that we give to our game and web development branches because we believe that for our clients to be successful they need a contact they can truly trust.
We only offer the services that we believe we can provide at the highest level of quality and satisfaction, so our Brand & Social Development services have 3 branches within it that we’ll start by offering:
YouTube Acceleration Program
YouTube is a confusing space. It’s a wild west of everyone throwing content at a wall and hoping their video stays around the longest. With that comes obstacles like age-gating, trends, and more. Melon Development staffs experts that have 5+ years in YouTube channel management and oversight, growing channels exponentially through methods that many ignore. On a channel we worked with during the pilot program, we doubled the videos that were available in the YouTube kids app just by taking advantage of these strategies. These same methods can be applied to amplify viewer engagement, increase watch time, and increase viewer interest in your other endeavors (like merchandise stores).
Social Media Guru Program
Many companies and businesses have a great product, but they’re not familiar with marketing beyond the traditional giant ad companies. Marketing your new app or service can be so much more when you make a genuine connection with your audience. We designed our Social Media Guru program and fully focused it around the top platforms to give you the most reach, growth, and features for your dollar.
It doesn’t matter if you want a full-service replacement so you never have to think about your account again, or you just want someone to step in and engage with your followers after your next major announcement - that’s what we’re here for.
Community Management Program
Community-oriented apps and games are everywhere today. For each major game or brand, you can almost always find a subreddit, Discord server, public forum, or another discussion medium for customers to talk about their favorite strategies, seek support, and more. Hiring a community manager for this can be difficult, as they not only need to fit well with your team internally, but your community should also feel like they’re a great fit with them, too.
Our community management program will fully take over the responsibilities that a traditional hire would perform, as well as additional services as needed such as content moderation, event management, and more.
No Complicated Package Tiers
Many other social and brand management/development companies employ complicated pricing schemes that you’d need to hire a mathematician to understand. At MelonDev, you only pay for the accounts that we provide assistance with, and nothing more. As your needs and desires change you can adjust your contract with us without complicated lock-ins or additional fees.
All Brand & Social Development clients will enjoy the same great features for every account that we’re helping you with:
You’ll be matched with a dedicated Social and Community Specialist for all of your needs. They’ll handle one on one advisory, provide you with personal recommendations, and ensure your social presence is as optimized for your goals as it can be.
We know some tricks to ensuring your content gets the attention it deserves within your target demographic. Clients under our Brand Development programs will generally see significant growth in as little as a few months.
We’ll watch for trends and viral content similar to what you’re interested in and provide you relavent recommendations to capitalize on potential future opportunities. Don’t just follow the trends aimlessly, anymore!
Your fans love to feel like they’re being actively recognized! We can take over your fan engagement by liking, replying to, and promoting fan comments and interactions that show off your brand best!
All Brand Development Clients enjoy unlimited emails about their managed social media outlets and 1 voice meeting per week at their request. Transparency is everything!
Leverage your existing products like your games or websites to grow your social influence or vice versa. We can help you build systems to ensure all parts of your business play well together!
We’re Only Scratching the Surface
As we continue expanding our Brand and Social Development services, our clients (both new and current) will continue to see the benefits continue. We’re very excited to be able to assist many of the growing and established creators in this community.