It's no secret that content updates are one of the best ways to keep your players engaged in your game project. Regular updates keep content fresh, the community active, and provide promoters something to keep talking about.
Your updates don't always need to be massive. It's almost better to keep major mechanic-changing updates or adding events more of an irregular addition to increase the impact they have with your community and ensure your players always have a reason to stay hyped for the next big release.
So if you're not rolling out new mechanics every update cycle, what else can you use to give players fresh content? Limited-Time Events. Limited-Time events traditionally have only been associated with major holidays like Halloween or Valentine's Day. However, some of the biggest game companies have expanded this beyond what real-world calendars dictate. For example, Blizzard runs the Midsummer Fire Festival every year for their popular card game, Hearthstone. During this event, players receive double the in-game currency for day-to-day tasks with a few cosmetic perks. How much work did this take? Probably not much, but the repeated annual payoff of increased player counts is pretty significant.
Players in games also love collectible items. The entire business model of popular Battle Royale game Fortnite is cosmetics and limited-time items. Players feel the need to collect all of the different skins for their characters - even when they don't reward any real game benefit. However, not everyone is lucky enough to be able to monetize their entire game from just cosmetic content (either due to the target demographic or already being centered around a completely different business model). Limited Time events allow you to make cosmetics that are worth something simply due to the nature of them being limited, regardless of how simple that is. This also awards the benefit of increasing player loyalty if they feel like their work carries more value, or creating more player-to-player trading/market activity if your game has any such systems.
The simple takeaway?
Don't feel like every content update you push for your project has to carry large extravagant features. Running limited events and content for short periods is looked upon just as highly while avoiding the constant overload of new stuff and changes that players have to repeatedly adjust to and get used to.
If you need help planning content for your projects, Melon Development has a fully staffed game design team available to assist in the creation of your content. Even if you're not looking for development, sometimes having someone to bounce ideas off of goes a long way. Check out our Gaming Services...