YouTube Policies Change Constantly.
When you make your living and fund your business off of a platform with ever-changing policies, all of which threaten your bottom line, it can be really scary. The infamous “adpocalypse” from years ago was the first taste that creators had for random videos being demonetized and started the surge of more kid-friendly content. Since then, everyone thought things stabilized and we’re going to be calm… until the official @TeamYouTube twitter account tweeted the following:
The dreaded demonetization icon.
“...With regard to the actions that we’ve taken, even if your video is suitable for advertisers, inappropriate comments could result in your video receiving limited or no ads (yellow icon). Let us know if you have any questions.— @TeamYouTube Twitter
Naturally, there was an uproar. Many creators jumped to adding masses of words to their comment blacklists while others disabled the comment sections on their videos altogether. Everyone knows that YouTube comments are typically lower on the quality side, but who would have ever expected that someone typing a hateful sentence could cut your income on your new viral video?
Currently, YouTube claims that only YouTube videos with kids are susceptible to this extreme comment penalization, but how long will that last? Do you really want to put yourself at risk of waking up to demonetization emails because YouTube decided they wanted to be more strict while you were asleep? It’s time to take control of your own community.
Solution 1: Move Discussions to Social Media
While this isn’t the cleanest, it is the easiest to do. Start by disabling comment sections of your video and encourage your fans to leave their feedback and comments on your Facebook Pages or Twitter. Your viewers will be at home using the same social media sites they’ve come to use, and you don’t have to worry about jeopardizing your income over what a few bad apples may say in your comment section.
Solution 2: Create a Community Reddit
Reddit is the next most popular option. Reddit powers some of the largest communities on the Internet, anything from gaming-focused to a vlogger community. The problem though, is the steep learning curve. While it’s easy to start your own community that your fans can subscribe to, they’d then have to learn the strange oddities that reddit has. How does rating work? How do I format my text? What is modmail? We’d recommend this solution if your fanbase is a bit older, but it’s definitely not for the kid-friendly channels out there battling current YouTube problems.
Powered by Brand Portal
Solution 3: Upgrade to a Brand Portal with Community Features
Brand Portals have been offered by Melon Development for a few months now and are used by some of the most influential creators in the space. They’re built to focus specifically on your brand and making your viewers feel at home when they visit. Your fans would enjoy an easy to use discussion system completely moderated by you or your team on the same space where they’d be able to track your latest videos, social media posts, and other updates. Best of all, you’re safe from whenever YouTube decides that all comment sections should be part of deciding if a video is demonetized or not.
Stay safe out there!
At the end of the day, it’s all about using whatever tools best grow your brand, and mitigating risks is one of the most important parts of doing that.
Keep creating, no matter what tries to stop you! 🚀